Media Centre

For all media enquiries about the HIA Sydney Home Show, please contact:

Shelley Tilbrook
Marketing Manager
+61(03) 9276 5520

Media Release 26 April 2009
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Sydney Re-discovers At-home Entertaining

Sydneysiders are embracing at-home entertaining and improving all aspects of their homes to make it an enjoyable place to spend time with family and friends. The HIA Sydney Home Show opens tomorrow at the Darling Harbour Exhibition Centre with home organisers expecting strong attendance as Sydneysiders focus on bettering their abode.

With the government stimulus payments underway, the timing of this year’s show will prove fruitful for home enthusiasts and exhibitors, who will benefit from visitors’ desire to spend their cash on something for the home that brings long-term value and reward. Melbourne’s HIA Home Ideas Show, held earlier this month, proved highly successful with visitor numbers as strong as previous years and exhibitors reporting they were spending up on improvements for their home.

 

Australians are spending less on out-of-home entertaining and more on cooking ingredients and items for entertaining at home, according to Neilson Australia’s Grocery Report (2008). In response to this growth area, the new FRESH: The Cooking School gives show visitors the chance to learn how to prepare fresh, restaurant quality meals at home from top Sydney restaurateurs. They can also learn about obtaining fresh produce direct from the farmers, with all produce supplied by Aussie Farmers Direct.

 

It’s a great time for renovating the home as competition in the building industry leads to more affordable labour and building materials, according to Chief Economist at the Housing Industry Association Harley Dale. Analysts BIS Shrapnel forecast a national five per cent increase in renovations in 2009. Visitors can get renovation advice from professional builders, building designers, kitchen and bathroom specialists, painters and sustainability experts at Ask an Expert.

 

“We know that people are doing it tough at the moment but research shows a lot of activity is happening in all areas of home-improvement and that Sydneysiders are spending more time in their homes and are really focussed on making them as enjoyable and comfortable as possible,” said Shelley Tilbrook, Marketing Manager for the show.

Interview opportunities:

• Harley Dale, Chief Economist at the Housing Industry Association (HIA), can provide insights into the DIY home improvement sector.
• Shelley Tilbrook, Marketing Manager for the HIA Home Ideas Show, can provide insights into what visitors can expect at this year’s show, as well as providing entertaining and home decoration trends.
• Stephen Sainsbury, EcoShelta, can talk about his exciting ecohubs and the future of sustainable housing.
• Adrian Swain, ecodesign, can discuss the rising trend in sustainable gardens – growing what we eat and the return of the veggie patch.

For more information and tickets visit www.sydneyhomeshow.com.au

 

 

Media Release 28 March 2009
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Make Your Home A Retreat With Ideas From Sydney’s Favourite Home Show

Home owners and enthusiasts will get new ideas to transform even the most modest room into an escape they won’t want to leave when the HIA Sydney Home Show comes to the Darling Harbour Exhibition Centre from Thursday 30 April to Sunday 3 May 2009.

While an exotic holiday might not be on the cards in the current economic climate, there is greater focus on inspiring decorating ideas that can effectively transform a home into a retreat-style escape you won’t want to leave – making the home a destination in itself!

The Home Beautiful Design Precinct returns this year with the latest design trends for the modern warehouse and apartment space. Learn how to transform traditional rooms into cutting-edge living spaces with modish colour, textures and furnishings. Four of Australia’s leading designers will demonstrate the latest in open-plan warehouse and apartment living with four individually designed rooms at the Designer Room Series IV. Visitors will be able to get technical advice about colour trends, textiles and furnishings as well as how to re-structure an existing space at the Designer Forums presented by leading designers. The Designer Drinks Bar is the perfect setting to absorb and discuss new ideas. For those ready to make a start, the Design Stage is nearby with experts ready to help you make the right purchases for your home.

If kitchen renovations are on your list, make sure you visit the Kitchener Kitchens stand for your chance to WIN a state-of-the-art $25,000 kitchen make-over. At-home entertaining is making a comeback and the revitalised FRESH: The Cooking School will give those who are out of practice the skills to host friends and family with confidence. Industry leaders will provide visitors with simple and effective ideas to host a successful dining experience, whether it is an intimate dinner for two or an impromptu dinner party for 10! FRESH: The Cooking School is sure to excite the maitre dè in everyone. Produce and ingredients will be supplied fresh from the farm by Aussie Farmers Direct. At FRESH: The Cooking School, show visitors can enter to win a $10,000 ILVE kitchen appliance package. If you’re yet to build your dream kitchen, then you don’t want to miss the Freedom Kitchens Design Studio. Here, the Freedom designers will help you design the ideal kitchen for your home. Bring your photos, sketches and imagination!

A dedicated Gadget Zone is the one-stop shop for those wanting the complete experience for at-home entertainment. Ask our exhibitors about their latest gadgets and systems and how they might work in your house or apartment to create a fun and entertaining sensory experience for you, your family and friends.

 

Whether it’s a water tank, solar panels, or a grey-water recycling system, making your house sustainable saves more than just energy and water. Learn the best conservation strategies for your home and associated economic benefits at daily seminars held at the Sustainable Living Stage. With your new-found knowledge, wander to the HIA GreenSmart Building Zone to see a range of green housing products and systems that can save money and the environment.

For visitors planning a renovation project, seeking the right information before and during the project is vital to staying on task and on budget. Ask an Expert is a dedicated area with tradespeople to answer your renovation questions with ready-to-help experts on painting, building, sustainability, landscaping, building design, kitchens and bathrooms. Bring your questions and your plans!

With more than 250 exhibitors with the latest products and services, visitors are sure to leave full of ideas to enhance their homes and lives.
For more information and tickets visit www.sydneyhomeshow.com.au

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Media Release 27 January 2009
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Exhibitions and Events Australia Pty Ltd confirms Home Show Acquisition

 

After dmg world media announced in November 2008 its Australian Home Show business was for sale, Exhibitions and Events Australia Pty Ltd (EEA) today confirmed it has purchased the HIA Sydney Home Show, HIA Melbourne Home Ideas Show, and MELBOURNE AT home.

 

“EEA is perfectly placed to take over and grow this home show portfolio. What’s more they share many of the brand values we do. They are a young, entrepreneurial business that cares about people. We are confident they will do a great job with these events”, said Ben Brougham, Managing Director dmg world media Australasia.

 

“The acquisition of the home shows forms part of EEA’s strategic vision to significantly expand and grow the business into new markets. The synergies between EEA and the Home Shows will bring significant benefits to exhibitors and visitors alike”, said Jane Ford, Managing Director of Exhibitions and Events Australia. 

 

“EEA is particularly familiar with Home Shows. Co-owner and Director of EEA, Graeme Uthmeyer was the founder of the Melbourne HIA Home Ideas Show which he launched in 1978, along with other notable events such as Designex. Over the next two decades Graeme built the Melbourne HIA Home Show into the strongest and best run home show in Australia, before selling his business to dmg world media in 1999.

 

The home shows are some of Australia’s most highly regarded consumer events with a long history of achieving success.  EEA is confident that the home shows will continue to prosper under its ownership with our core objectives focused on providing a high return on investment for exhibitors”, said Ms Ford. 

 

This is EEA’s second acquisition of events from dmg world media.  In 2005 Jane bought three Mind Body Spirit Festivals from DMG.  In their first year of EEA ownership, these Festivals grew from three to five annual events and visitor attendances increased by 45%.

 

EEA is a Melbourne based exhibition company.  It has an expanding stable of events including five Mind Body Spirit Festivals in Sydney, Brisbane and Melbourne; Build Green Expos in Melbourne and Sydney; and the Healthy Food Show in Melbourne.

The purchase of the home shows sees EEA become one of Australia’s leading organisers of consumer events. This acquisition forms part of the company’s strategy to diversify its product mix and increase its national reach.

 

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For more information contact Jane Ford, Managing Director, Exhibitions and Events Australia Pty  Ltd

T: 03 9276 5555                                           E: janeford@eea.net.au

About Exhibitions and Events Australia  
Exhibitions and Events Australia is an Australian owned and operated national exhibition company, producing 11 consumer events annually.  Exhibitions and Events Australia was established by Jane Ford, Managing Director, with Graeme Uthmeyer joining the business in 2007. Its directors have 37 years of experience developing many of Australia's best trade and consumer shows. EEA’s head office is based in Melbourne. www.eea.net.au